The talk “Bit, aura y deseo” by Jaime de los Ríos at TEDxReus explores the intersection of art, artificial intelligence (AI) and human expression, questioning how binary technology can acquire an “aura” or soul through creativity. De los Ríos, an interdisciplinary artist and member of NEWART Foundation, reflects on the digitization of artistic expression and the humanization of machines.
Here are the key points of his intervention:
- The value of art beyond the market: De los Ríos argues that art’s true value lies not in auction or gallery prices, but in its ability to expand our view of the present.
- Humanizing technology: Through his work with artificial and robotic intelligence, he seeks to "humanize" the machine. For example, he educates robots with his own stroke, allowing creative "errors" to arise that binary logic does not understand on its own.
- Critical and social values: The talk emphasizes an art that commends ecological and social values, functioning as a vital tool to imagine and build a better future.
- Digital as a living thing: Digital creation, driven by infinite algorithms, is in constant motion and transformation, resembling the dynamic nature of life itself.
- Space for contemplation: Despite using advanced technological supports such as holograms or orbital sculptures, the author claims the poetic act and the pictorial rhythm that invites leisurely reflection.
Jaime de los Ríos is the technical director of the NEWART Foundation a reference in computational art and founder ofArtekLab, a laboratory dedicated to the convergence between art and science.
In the context of TEDxReusJaime de los Ríos asks how creativity (desire) can transform technology (bit) into art with meaning (aura).
