REDESSA and NEWART Centre recently presented “Impuls i traçat”, a digital artwork by Anna Carreras conceived as part of REDESSA’s 30th-anniversary celebrations. The piece symbolises the entrepreneurial drive, innovation and ability to create opportunities that have defined REDESSA and its business community over these three decades.
The work has been installed in the lobby of the business center of REDESSA Tecno, in the Technological and Innovation Park of Tecnoparc de Reus, an emblematic space for the business and innovative ecosystem of the city.
The presentation event was attended by the artist Anna Carreras, the president of the NEWART Foundation, Andreu Rodríguez, and the Councilor for Economic Promotion, Innovation and Knowledge and CEO of REDESSA, Josep Baiges.
A generative work created from collaboration
“Impuls i traçat” was created collaboratively with representatives of businesses in the REDESSA Community, who took part in a working session led by the artist herself. The meeting gathered reflections on innovation, entrepreneurial journeys and the strength of the community, which were subsequently incorporated into the creative process.
The installation is projected in three 75-inch screens and is constantly renewed, as it is generated using algorithms. This makes each visualization unique, making the work a living and constantly evolving piece.
Andreu Rodríguez, president of NEWART Centre, stressed that “collaboration with public organisations is a key factor in developing the foundation’s cultural and social mission. The event at REDESSA demonstrates this cooperation within a long-term research project. Anna Carreras’s participation particularly exemplifies this synergy: her involvement and collaborative attitude were fundamental to the process and resulted in a work of great artistic quality that fully reflects the project’s values and objectives”.
Anna Carreras, a reference in generative art and creative coding
Anna Carreras (Barcelona, 1979) is a creative programmer and digital artist specializing in generative art, visual algorithms and interactive installations. Her artistic practice explores the complexity that emerges from simple small behaviors, combining order and chaos through code.
With qualifications in Engineering and Audiovisual Technologies, Carreras teaches creative coding at several design schools in Barcelona and has exhibited installations at venues and festivals including CosmoCaixa, Expo Zaragoza, Fòrum 2004, Sónar, MIRA and Mobile Art Week. Her international awards include a Cannes Golden Lion (2010) and a Google DevArt Award (2014).
NEWART Centre brings the pioneers of art and technology together in Reus
30 de September de 2026
